Return Path
Rescue Me: The TINS Rate as an Indicator of Engagement
Read the report to understand…
The mailbox provider viewpoint
TINS rates are unusually reliable indicators of valued mail, but for a reason that may surprise you.
What TINS rates mean for brands
Beyond email engagement, TINS reports are customer relationship signals.
Who gets rescued?
See top-performing categories and most-rescued brands in each.
What the winners have in common
Frequently rescued brands share key best practices that inspire subscribers.
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This is NOT Spam!
Virtually every sender sees messages occasionally delivered to the spam folder, but relatively few inspire their subscribers to search for them, "rescuing" them by sending mailbox providers a This Is Not Spam (TINS) Report. This new study examines the impact of TINS reports, which brands gets rescued, and why.
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