Return Path
Report: How successful are email win-back programs?
Read the report to discover…
How many top retail brands use win-back campaigns as part of their email marketing strategy.
What an inactive subscriber is and how mailbox providers define them in engagement based filtering.
The different types of inbox profiles, and how many marketing mails each receives.
Privacy | Copyright 2014 Return Path, Inc.
Email Win-Back Programs:
Everyone Recommends Them, But Do They Work?
Email win-back programs are considered a must-have in any email marketer's toolkit, but how effective are they at converting lapsed customers into active and engaged customers?

Our latest report takes a look at win-back messages sent by some of the top retail brands to determine what works and what doesn't.
Don't miss out:
What win-back campaigns work, and what doesn't work.
How inactive addresses affect deliverability and inbox placement rates.
A checklist of tactics to test for your own win-back program.