The good news for consumers is that most spam is now blocked before reaching the inbox.
Why is this bad news for marketers?
If you’re tracking your email campaigns’ performance, you may feel pretty good about the results. After all, email reaches consumers more effectively than any other digital marketing approach.
However, without completely understanding and managing your sending reputation—including complaint rate, unknown users, and inbox placement rate—you risk being mistaken for a spammer by ISPs that will unilaterally block your messages.
Download the Email Intelligence Report to see how your peers are meeting this challenge and find actionable information that will increase your inbox placement rate and maximize your company's ROI.