Return Path

The Global Email Deliverability Benchmark Report, 2H 2011

The Global Email Deliverability Benchmark Report, 2H 2011

Inbox Placement Rates Have Declined. Deliverability Is a Bigger Challenge Now With Only 76.5% of Email Delivered to the Inbox

Return Path, the global market leader in email certification and reputation monitoring, reviewed data from 142 ISPs around the world from June through December of 2011. What the data shows is that email deliverability still plagues commercial email senders worldwide – with significant drops in inbox placement rates (IPR) in several regions.

• Find out how much email never makes it to consumer inboxes across the globe
• Discover how your region compares to the global average
• Learn about Gmail Priority Inbox and the impact these new filter technologies have on inbox placement
• Discover WHY email is not delivered to the inbox
  
• Find out how key industries fare when it comes to delivering email to their customers and prospects
• Learn what you can do to get your email delivered