What happened when Amazon increased their overall email volume in 2012
How shortening the duration of their Cyber Monday email campaigns impacted read rate and other important metrics
Whether a bolder segmentation strategy resulted in higher or lower subscriber engagement
Monday, November 26, 2012--otherwise known as Cyber Monday--was a record-setting day for online spending in the U.S. In addition to laying claim to the title of top-visited online retail site, Amazon.com experienced the largest year-over-year increase in online visits compared to 2011.
In this 6-minute podcast, email industry insider, Ken Magill, and Return Path's Margarita Golod discuss the email marketing tactics Amazon.com employed to improve their online metrics…and why it sometimes pays to defy conventional marketing wisdom.