NAUGHTY OR NICE: WINS AND LOSSES FROM 2012 HOLIDAY EMAIL CAMPAIGNS

Naughty or Nice: Wins and Losses from 2012 Holiday Email Campaigns

Moderated by Ken Magill of The Magill Report

With Julia Peavy, Director, Response Consulting, Return Path and
Tom Sather, Sr. Director of Email Research, Return Path

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  • The big surprises of the 2012 holiday season
  • Results of subject line performance
  • A glimpse into specific retailers' tactics and strategies
  • How to use competitive intelligence to optimize email performance
As retailers were celebrating record-setting sales on Black Friday and Cyber Monday, the email intelligence analysts at Return Path were making a list of retail email campaigns and checking them twice for engagement and other performance metrics.
 
This exclusive on-demand webinar crunches the 2012 retail numbers, and shares actionable tips and trends to guide marketers across all industries as they prepare their 2013 email campaigns.  
 
Drawing data from the 2 million+ subscriber panel included in Return Path’s Inbox Insight product, our panelists discuss: