Inbox Placement Rates Are Declining for Marketers Worldwide.
The most recent benchmark data from Return Path shows that this longstanding problem for senders around the world—especially in the social media sector—isn’t getting any better, although marketers in some regions and industries appear to be making real progress towards solving their deliverability challenges.
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Gmail Priority Inbox Discover which senders and what messages are considered important.
Industry Benchmarks Compare your inbox placement against 25 different industries.
Country Comparisons Explore 96 variations of deliverability from one country to another.