For more than 10 years now, email marketers have been faced with a big challenge: some percentage of the messages they send does not make it to the inboxes of their subscribers. In some cases they end up in a spam folder. More often they are simply "missing."
In this report you'll learn:
How ISPs make decisions about blocking your email
How sender reputation correlates to inbox placement
What causes your Sender Score to go up or down
How email authentication maps to sender reputation
Best practices on achieving optimum email deliverability
Practical steps you can take to get your emails into the inbox