On-Demand Webinar: The Path to the Inbox, Parts 1 & 2
According to Return Path's Sender Score Benchmark Study, nearly 1 in 4 legitimate emails never reach the inbox. So what can you do to improve your email placement?
Sign up for the on-demand webinar, The Path to the Inbox, Parts 1 & 2. Return Path's Tom Sather, DJ Waldow of Waldow Social, and James Thompson of InfusionSoft show you how to navigate the “long and winding” road of the email inbox. You'll receive tips and tricks to give your email marketing messages the best possible chance to reach your subscribers' inbox.
Tom, DJ, and James also dive into the reputation measures that impact your inbox placement rate: complaints, spam traps, and email infrastructure.
Tom Sather is Return Path's Senior Director of Email Research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox.
DJ Waldow is an email marketing consultant, writer, blogger, speaker, and co-author of The Rebel's Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that helps clients take email marketing to the next level.
James Thompson is the Email Systems Manager at Infusionsoft, managing both the technology and email compliance aspects of Infusionsoft's email infrastructure.